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Hi, I'm Alice...

Alice is the founder of Jack and Lu’s: a company created with a simple dream of bringing back real childhood; where the toys were simpler, the items were fewer and the imaginations were greater.

She is also a busy working Mum who survives on little more than caffeine and a good dose of humour...


It is her hope that her tips, tricks, ideas and products can help make every parent, guardian, grandparent’s and carer’s role just that little bit easier.