Our Mission

Modern parenting is tough, eh?

Here at Jack and Lu's we are driven by a desire to make the life of every juggling parent, grandparent and carer simpler and easier.

We hope to help alleviate the mental and financial burden on so many already stretched parents to keep spending on children’s toys and help them remember that the best play is simple.

Our products are designed to reduce the clutter of childhood and focus on creating the memories of a lifetime.

Our Story

Less is more

Researchers have shown time and time again that less toys IS actually more. In fact, it has been shown that when children are faced with fewer toys, this led to a higher quality of play including higher engagement levels, better focus and more creative play.

Find out more

Play is the highest form of research...

- Albert Einstein

As seen in

Testimonials

  • Every now and again I have a book come across my desk, which has been written by a person full of passion and wisdom, that needs to be found! REAL KIDS, REAL PLAY is one such book. Alice Zsembery shares my passion for play and play in the home and surrounds that does not require buying endless toys! This book is packed full of engaging activities that can happen using household items!! This is a fabulous book for parents, grandparents and also ECEC educators looking for fresh ideas!!
    - Maggie Dent (Parenting Expert)
  • Sometimes the answer is right there under our noses, but as adults we often forget how to use our imagination and play as kids because it was so long ago since we did that for ourselves. This book is amazing at pointing out how we can use everyday household items to invent quick, easy and fun games at home. An absolute gem of a book that is wonderfully old school!
    - Megan Gale (Model, Actress, Mum of 2)
  • Your book is awesome! I have been loving the ideas and particularly love how instantly do-able they are; I don't need to go to the shops because I can use what I already have. Thank you!
    - Annabel (Mum of 4)
  • We are loving the Real Kids, Real Play book, especially the Chapter of Toddler Experiments. A 4yo with plenty of energy is sometimes hard to entertain on a tight budget! Love that you can use stuff from home and I don't need to go out of my way to buy anything.
    - Kaitlan (Mum of 1)
  • A friend gave me your book and I just want to tell you how amazing I think it is! We live in London so there are many rainy days at the moment. We have recommended the book to so many people.
    - Lavinia (Mum of 1, UK)
  • I think the book is awesome and my friend was just so delighted to get such a unique book. So many clever and simple/quick ideas. I thought I was creative when my kids were little, but you've taken it to a whole new level!
    - Nina (Mum of 2 big kids)
  • This book is awesome. Love the easy and stylish format and all the helpful photos. A perfect coffee table book
    - Jane (Mum of 3)
  • We love the book - it has so many nice, but simple ideas in it. Would highly recommend and global delivery was quick!
    - Wessel (Dad of 3, Netherlands)

From the blog

“Less is More” – The Benefits of fewer toys for your children

Did you know that statistics estimate that Australian’s spend a staggering $500 USD per year on toys per child?? Yet despite this, research continually suggests that having less toys is actually more beneficial for your children.

How do you minimise the toy clutter?

Alice Zsembery spoke to ABC life about how to minimise expenditure (and clutter) around toys in your home.

Unique Gift Ideas for an Expectant or New Mum

Have you got a friend that has just had a new bub and are lost for a unique gift idea for them? Particularly if they...

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