Our Mission

Modern parenting is tough, eh?

Here at Jack and Lu's we are driven by a desire to make the life of every juggling parent, grandparent and carer simpler and easier.

We hope to help alleviate the mental and financial burden on so many already stretched parents to keep spending on children’s toys and help them remember that the best play is simple.

Our products are designed to reduce the clutter of childhood and focus on creating the memories of a lifetime.

Our Story

Less is more

Researchers have shown time and time again that less toys IS actually more. In fact, it has been shown that when children are faced with fewer toys, this led to a higher quality of play including higher engagement levels, better focus and more creative play.

Find out more

Play is the highest form of research...

- Albert Einstein

As seen in

Testimonials

  • Every now and again I have a book come across my desk, which has been written by a person full of passion and wisdom, that needs to be found! REAL KIDS, REAL PLAY is one such book. Alice Zsembery shares my passion for play and play in the home and surrounds that does not require buying endless toys! This book is packed full of engaging activities that can happen using household items!! This is a fabulous book for parents, grandparents and also ECEC educators looking for fresh ideas!!
    - Maggie Dent (Parenting Expert)
  • Sometimes the answer is right there under our noses, but as adults we often forget how to use our imagination and play as kids because it was so long ago since we did that for ourselves. This book is amazing at pointing out how we can use everyday household items to invent quick, easy and fun games at home. An absolute gem of a book that is wonderfully old school!
    - Megan Gale (Model, Actress, Mum of 2)
  • Your book is awesome! I have been loving the ideas and particularly love how instantly do-able they are; I don't need to go to the shops because I can use what I already have. Thank you!
    - Annabel (Mum of 4)
  • We are loving the Real Kids, Real Play book, especially the Chapter of Toddler Experiments. A 4yo with plenty of energy is sometimes hard to entertain on a tight budget! Love that you can use stuff from home and I don't need to go out of my way to buy anything.
    - Kaitlan (Mum of 1)
  • A friend gave me your book and I just want to tell you how amazing I think it is! We live in London so there are many rainy days at the moment. We have recommended the book to so many people.
    - Lavinia (Mum of 1, UK)
  • I think the book is awesome and my friend was just so delighted to get such a unique book. So many clever and simple/quick ideas. I thought I was creative when my kids were little, but you've taken it to a whole new level!
    - Nina (Mum of 2 big kids)
  • This book is awesome. Love the easy and stylish format and all the helpful photos. A perfect coffee table book
    - Jane (Mum of 3)
  • We love the book - it has so many nice, but simple ideas in it. Would highly recommend and global delivery was quick!
    - Wessel (Dad of 3, Netherlands)

From the blog

Ways to Help out the Grandparents who Help with Regular Childcare

Are you lucky enough to have grandparents helping you out in the childcare juggle? Do they refuse payment and you are lost for ways to help them out?

Be sure to check out the guest blog that we wrote for Kiddipedia: Ways to Help out the Grandparents who Help with Regular Childcare

Last Minute Christmas Gift Ideas for Children that Won't Break the Budget

Are you struggling with the Christmas gift-giving overwhelm? Are you lost for gift ideas for the kids and shudder at the thought of ANOTHER toy? Sick of spending a lot of hard-earned money on toys that they only play with for 5 minutes?

Whilst Christmas is a time of celebration, if we are honest with ourselves, it can also be an enormous financial and mental burden for parents.

Here are some unique gift ideas that don’t cost the earth and can be purchased at the last minute without braving the department store rush (For those that cannot be purchase online, they can either be picked up from your local hardware store or supermarket)!

Good Old-Fashioned Outdoor Play to Keep the Kids Occupied over the Christmas Holidays

Summer holidays…. Yay!!!

Sunshine, beaches, overindulgence and bbq’s are all knocking on our door… and so too are endless days with the kids at home…

If you are anything like me, you will try to keep them outside as much as possible, preserving the half-cleanliness within the home and saving the havoc for the outdoors.

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