
Our Mission
Modern parenting is tough, eh?
Here at Jack and Lu's we are driven by a desire to make the life of every juggling parent, grandparent and carer simpler and easier.
We hope to help alleviate the mental and financial burden on so many already stretched parents to keep spending on children’s toys and help them remember that the best play is simple.
Our products are designed to reduce the clutter of childhood and focus on creating the memories of a lifetime.
Less is more
Researchers have shown time and time again that less toys IS actually more. In fact, it has been shown that when children are faced with fewer toys, this led to a higher quality of play including higher engagement levels, better focus and more creative play.

How to go on holidays with kids without packing a toy
Are you sick of packing a suitcase full of toys for a quick holiday trip? Too nervous to try a trip without toys?
Holidaying with kids and without the toys can be done.
Here are some easy practical play ideas to do on holidays with kids that won’t take up any room in your boot at all!
Did you know that current statistics suggest that Australian’s (and Brit’s) spend the most money per child on toys, at a staggering $500 USD per year!
If you are anything like me, the vast majority of these toys seem to spend more time sitting on our loungeroom floor then actually being used.
If you are looking for classic toys that actually lead to engaging and flexible play, then be sure to checkout my guest blog for Baby Berry Collective: The 8 Classic Toys that Every Home Should Have (and why less is actually more)