Our Mission

Modern parenting is tough, eh?

Here at Jack and Lu's we are driven by a desire to make the life of every juggling parent, grandparent and carer simpler and easier.

We hope to help alleviate the mental and financial burden on so many already stretched parents to keep spending on children’s toys and help them remember that the best play is simple.

Our products are designed to reduce the clutter of childhood and focus on creating the memories of a lifetime.

Our Story

Less is more

Researchers have shown time and time again that less toys IS actually more. In fact, it has been shown that when children are faced with fewer toys, this led to a higher quality of play including higher engagement levels, better focus and more creative play.

Find out more

Play is the highest form of research...

- Albert Einstein

As seen in

Testimonials

  • Every now and again I have a book come across my desk, which has been written by a person full of passion and wisdom, that needs to be found! REAL KIDS, REAL PLAY is one such book. Alice Zsembery shares my passion for play and play in the home and surrounds that does not require buying endless toys! This book is packed full of engaging activities that can happen using household items!! This is a fabulous book for parents, grandparents and also ECEC educators looking for fresh ideas!!
    - Maggie Dent (Parenting Expert)
  • Sometimes the answer is right there under our noses, but as adults we often forget how to use our imagination and play as kids because it was so long ago since we did that for ourselves. This book is amazing at pointing out how we can use everyday household items to invent quick, easy and fun games at home. An absolute gem of a book that is wonderfully old school!
    - Megan Gale (Model, Actress, Mum of 2)
  • Your book is awesome! I have been loving the ideas and particularly love how instantly do-able they are; I don't need to go to the shops because I can use what I already have. Thank you!
    - Annabel (Mum of 4)
  • We are loving the Real Kids, Real Play book, especially the Chapter of Toddler Experiments. A 4yo with plenty of energy is sometimes hard to entertain on a tight budget! Love that you can use stuff from home and I don't need to go out of my way to buy anything.
    - Kaitlan (Mum of 1)
  • A friend gave me your book and I just want to tell you how amazing I think it is! We live in London so there are many rainy days at the moment. We have recommended the book to so many people.
    - Lavinia (Mum of 1, UK)
  • I think the book is awesome and my friend was just so delighted to get such a unique book. So many clever and simple/quick ideas. I thought I was creative when my kids were little, but you've taken it to a whole new level!
    - Nina (Mum of 2 big kids)
  • This book is awesome. Love the easy and stylish format and all the helpful photos. A perfect coffee table book
    - Jane (Mum of 3)
  • We love the book - it has so many nice, but simple ideas in it. Would highly recommend and global delivery was quick!
    - Wessel (Dad of 3, Netherlands)

From the blog

The 5 Essential Play Recipes that you NEED to have on hand (and they take less than 5 minutes to create)!

Ever pulled out the playdough only to find that the lid has been left off and it resembles a frisbee? Found your child trying to...

How to go on holidays with kids without packing a toy

Are you sick of packing a suitcase full of toys for a quick holiday trip? Too nervous to try a trip without toys?

Holidaying with kids and without the toys can be done. 

Here are some easy practical play ideas to do on holidays with kids that won’t take up any room in your boot at all!

The 8 Classic Toys that Every Home Should Have (and why less is actually more)

Did you know that current statistics suggest that Australian’s (and Brit’s) spend the most money per child on toys, at a staggering $500 USD per year!

If you are anything like me, the vast majority of these toys seem to spend more time sitting on our loungeroom floor then actually being used.

If you are looking for classic toys that actually lead to engaging and flexible play, then be sure to checkout my guest blog for Baby Berry Collective: The 8 Classic Toys that Every Home Should Have (and why less is actually more)

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